How Your World, Work and Brain are Being Creatively Disrupted

NICK BILTON IN CONVERSATION WITH TESS VIGELAND

Thursday, October 7, 2010

Breakfast: 7:45-8:30am

Forum: 8:30-9:30am (followed by book signing)

Crawford Family Forum at KPCC

474 Raymond Avenue

Pasadena, CA 91105

NICK BILTON is the lead technology writer for the New York Times Bits blog and a reporter for the paper. At the Times, he has also worked in the research and development labs, helping chart the path for the future of news. Bilton is also an adjunct professor for New York University’s interactive telecommunication program and lectures regularly around the world.

In I Live in the Future & Here’s How It Works: How Your World, Work and Brain are Being Creatively Disrupted, Bilton provides a new and often counterintuitive understanding of how a radically changed media world is influencing human behavior. For example, he explains why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for “anchoring communities” that tame information overload and help determine what news and information to trust and consume and what to ignore.

In addition, he explores the way our brains are adapting and the positive effect of new media narratives on thinking and action; how the Internet is creating a new type of consumer in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created; Why the map of tomorrow is centered on “Me,” and why that simple fact means a totally new approach to the way media companies shape content; why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences.

TESS VIGELAND is the host of public radio's Marketplace Money.